You know your website is important, but do you know what it takes to keep it performing at its best? Increasing your website’s visibility involves more than just fixing broken links and adding new content. It’s an ongoing process that ensures your site stays updated, optimized, and ready to attract new business.
Here’s what goes into maintaining a high-performing website — and why outsourcing these updates ensures long-term success.
Ongoing SEO Adjustments
(Because Search Engines Never Sleep)
With search engines like Google constantly evolving, your website needs regular updates to stay competitive. Our team uses Semrush for monitoring, which helps us to:
✔ Identify and fix website health issues (site speed, broken links, indexing errors).
✔ Optimize content for high-performing keywords.
✔ Adjust on-page SEO elements like metadata and internal linking.
📊 Real Client Example:
This client saw a significant increase in organic traffic after committing to monthly website updates with SEO efforts. This shows that one-time fixes don’t deliver lasting results — ongoing efforts do. SIDENOTE: This website is now ranking for over 500 search terms!
🔗 Learn more about our SEO services 🔗
Fresh, Optimized Content
(Because Google Loves Activity)
Content is a major driver of SEO success. But creating new, search-friendly content regularly is time-consuming — and that’s where we step in. Our approach, especially when it comes to Digital Marketing clients, involves:
✔ Using Topic Research to find trending and high search volume content ideas.
✔ Leveraging SEO plugins like Yoast or AIOSEO to ensure every new post is optimized.
✔ Training a Custom GPT (AI) model for our clients to match their brand voice and make content creation fast and effective.
📊 Real Client Example:
The result? A website that ranks high in search results, consistently attracts new customers, and has solidified the local reputation of this business. SIDENOTE: This business won a local Business of the Year award for 2024!
🔗 Learn more about our Digital Marketing services 🔗
Website Adjustments Catered To Users
(Because Connecting With Your Audience Is Critical)
Your website is more than just a digital storefront — it’s a tool for converting visitors into customers. More important than conversions is truly connecting with your audience. Armed with both SEO data and the use of Hotjar, we regularly consider changes to match user behaviour.
Here’s how we improve user experience month after month:
✔ Add/Update pages that utilize search terms and questions your target audience uses.
✔ Revise CTAs and site elements to drive action where users spend more time.
✔ Analyze user behaviour to re-strategize on webpage sections where engagement drops off.
📊 Real Client Example:
This company’s success was built through network connections and word-of-mouth; meanwhile, their target audience wasn’t actively searching for their services. But by honing in on relevant questions to create educational blog articles, their visibility increased. SIDENOTE: After transitioning into a digital marketing plan with us in Q3 2024, their rankings & website traffic surged — leading to new conversions!
🔗 Explore Monthly Website Maintenance Plans. 🔗
Why Outsourcing SEO & Website Maintenance Saves Time & Delivers Better Results
Maintaining a website takes time, expertise, and the right tools. Many business owners start out managing updates themselves but quickly realize:
❌ They don’t have time to keep up with SEO and content updates.
❌ They aren’t sure what technical fixes their website actually needs.
❌ They see no real improvement because updates aren’t consistent.
That’s why our Monthly Maintenance Plans, SEO Packages, and Digital Marketing Plans exist — so you don’t have to handle it alone.
✅ We take care of everything.
✅ Your site stays optimized, visible, and competitive.
✅ You get long-term growth—not just short-term fixes.
📅 Let’s make your website work for you. Book a free Zoom consultation today!