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The greatest deficiency of any CEO is also the most critical of skills: clarity.
- Kapil Gupta
TIP: Match your writing to your audience’s literacy level
Some website research studies have shown that users with low literacy levels struggle to complete basic tasks on websites that have content written for people with higher literacy levels.
Believe it or not, when your website targets a lower literacy level, ALL users tend to complete their tasks faster and with less frustration.
Bottom line: Keep your language simple and clear.