Your website should not become a library containing the complete unabridged writings of your CEO or marketing department. In fact, it’s quite the opposite. We live in a time of instant access to everything and competition for the attention of website visitors is...
One bite at a time of course! And this strategy applies to your online message as well. You may have thousands of words that describe your product or service, but it’s critical that you break down large pieces of content into smaller bites for your readers....
Your website should read with the same voice and tone as your front line support or sales person would communicate. Your brand should have a voice and tone that reflects the products and services you offer. You want to be friendly, truthful, and informative to build...
You probably remember your elementary school teacher telling you to answer these questions when writing a story: Who, What, Why, When, Where, and How. And that strategy applies to your content on your website! If you fail to answer a basic question for your visitors,...
Some website research studies have shown that users with low literacy levels struggle to complete basic tasks on websites that have content written for people with higher literacy levels. Believe it or not, when your website targets a lower literacy level, ALL users...
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