How do you eat an elephant?

One bite at a time of course! And this strategy applies to your online message as well. You may have thousands of words that describe your product or service, but it’s critical that you break down large pieces of content into smaller bites for your readers.

Using headings, content blocks, images, or even multiple pages is a good start. Allow the visitor to consume your information at the speed they want…rather than cramming it down their throats.

And consider HOW visitors consume your content…both on a desktop computer and mobile phone. You can create content sections that only display on certain devices to better communicate your message. Your web team (that’s us) can help you structure your content for optimal eating!

TIP: Organize your content into bite-sized pieces and tease the visitor with carefully crafted messages.