Your website should not become a library containing the complete unabridged writings of your CEO or marketing department. In fact, it’s quite the opposite. We live in a time of instant access to everything and competition for the attention of website visitors is fierce!
Instead, determine the most valuable propositions you offer and present them with minimal information, making sure to hit the highest value points. If you can capture the attention of a visitor within seconds, they will want to learn more…and this is where you can lead them to the next step, or better still, a lead generation form.
And don’t worry about the competition poaching your valuable wisdom…they’re not the reason you’re in business!
TIP: Deliver HIGH value to your visitors as soon as you can.
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