You probably remember your elementary school teacher telling you to answer these questions when writing a story: Who, What, Why, When, Where, and How.
And that strategy applies to your content on your website! If you fail to answer a basic question for your visitors, they may feel a sense of omission which can hurt trust. When working on your content, consider this checklist:
- Why – Know your business case and goals. Why are you creating this project?
- What – What is your message?
- Who – Who is your audience?
- Where – Where will your message be read (home/work, tablet/phone)?
- How – How should content be structured?
- When – When do I need to prepare and publish my message.
Bottom line: Don’t leave your visitors asking too many questions. Build trust through transparency.
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