Search Engine Optimization (SEO)

SEO or Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Quality of traffic: You want to attract visitors who are genuinely interested in products that you offer in your geographic market. For example, you’re an apple farmer and Google directs visitors who intended to search for “Apple products” such as an iphone, to your website. Not quality traffic.

Quantity of traffic: Once the quality is worked out, you want to ramp up the number of visitors clicking through from those search engine results pages.

Organic results: Organic traffic is any traffic that you don’t have to pay for. Other types of results are paid ad traffic and search result traffic which is also a golden opportunity.

Google My Business and Bing Business Profile Management

Google My Business listings are quickly becoming the most relevant source for high quality and high quantity local search traffic. Google is quietly adding value to searchers by presenting specific content at the top of search results. You’ve already seen this when searching for weather for a specific city, hotels, flights and now businesses! Are you familiar with the map at the top of some results? Or the business listed on the side? You can have these top spots with a Google My Business account.

Here are some interesting data points from September 2019:

46% of all Google searches have a local intent – That’s about 1.6 billion searches per day where people are looking for products, services, and information in their location

93% of local searches now feature Google My Business listings – There’s a lot of people using Google every day for local purposes. And now we know that virtually all of those searches feature Google My Business listings.

68% of people contact a business directly from search results – If they’re on a mobile device, all someone needs to do is tap a link.

And most importantly…

“88% of people trust online reviews as much as personal recommendations.” (Source: Forbes)