If you've ever wondered why some websites rank higher than others, the answer often lies in Google's E-E-A-T guidelines. This stands for Experience, Expertise, Authoritativeness, and Trustworthiness — and it’s key to getting your website noticed in the ever-changing...
SEO
The New Landscape of SEO: Strategies for Boosting Online Visibility
Why SEO Matters Now More Than Ever In the digital world - where every click has the potential to convert into a customer - Search Engine Optimization (SEO) has become an essential strategy for enhancing online presence. Now, with AI revolutionizing how we interact...
How to Choose the Right Digital Marketing Agency for Your Small Business
Entrusting your digital marketing goals and budget to an external agency requires careful consideration. With each agency offering vastly differing pricing and packages, finding the right fit can feel daunting. However, if you lack the in-house expertise to achieve...
Navigating the Future of AI and SEO
The digital realm is buzzing with news about Artificial Intelligence (AI); transforming the way we all work with technology. AI tools quickly became a trend that continues to evolve every single day. But what does AI mean for SEO, and how can you prepare your web...
Why Less is Not Enough in Today’s Web Design
We've all heard the term "less is more" in relation to one thing or another. It's a principle that often resonates with the idea of simplicity, and it's a concept that holds value in certain contexts. However, when it comes to the world of web design and today's...
The Top Misconceptions About SEO
As an SEO service provider, we take great pride in every bit of success we're able to achieve for our clients. Since our company first started out 20+ years ago in web design, it seemed only natural for us to learn and add this service to boost the businesses we work...
SEO Mistakes That Backfire
It's been more than a year now that we've been doing ongoing SEO work for some of our clients. As a B2B service provider, we take this work seriously and celebrate the successes regularly! Over the past year, we've come to learn a great deal about what are the top SEO...
Should You Use AI Tools to Create Content?
Welcome to this new era of playing with AI Tools and using AI-generated content! It's all the rage right now which is exactly why guides are the new "must". As a web design and digital marketing company, we've had our hands and eyes on these tools even before they...
The Pros and Cons of DIY Website Builders
Building a website is an essential step for any business or individual looking to establish a strong online presence. And in this day and age, securing your online presence is a huge component of solidifying your brand. With the widely advertised ease of use of DIY...
How To Generate More Leads
Are you a business owner that's ready to take on new initiatives to generate more leads? Be sure to check out our official Part 1 of this blog series, entitled How To Generate Leads; for 3 starting point initiatives that every business should have in place. And if you...